sorry for being so draconian, but i can't help getting a little whiff of "1999" around these parts. that's why it is refreshing to see a pretty direct and sobering piece like the one on GigaOM talking about the need for innovation in the area of monetizing social networks.
the opportunity that's out there for startups is to beat Google to the punch in cracking the 'brand advertising' code. quit wasting your time trying to perfect ever more the contextual text link, and get out in front of all those brand dollars rolling out of TV, print and radio to the place where users, segmented nicely in to demographic and -- more importantly -- psychographic niches will serve as the savior for the brand marketer and his/her quest for ROI that doesn't require a click thru rate to calculate.
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